KALAMAZOO, Mich. (5/7/14)--A credit union has helped build it, and now baseball will come to Kalamazoo, Mich.
Consumers CU, Kalamazoo, Mich., with $501 million in assets, announced a partnership Monday with the Kalamazoo Growlers, a new minor league baseball team, to help "bring baseball back" to town.
As a founding partner of the club--and as the official financial institution for the Growlers--Consumers CU will sponsor events at the ballpark throughout the season, such as Super Saturdays, Scout Night and "Star Wars" Night when the team will give out light sabers to the first 500 kids in attendance.
"The Growlers are excited for Consumers CU to join the family this season and beyond," said John Bollinger, assistant general manager of the team.
Members of Consumers CU will benefit from the partnership as well. In addition to access to concession, merchandise and ticket discounts for future games on Saturdays, members also will be able to enter to throw the first pitch at Super Saturday games.
Young members of the credit union, meanwhile, will be invited to a special Kids Day at the Park where they can participate in hitting, fielding and throwing drills.
"We look forward to bringing the community together around this great summer pastime and offering added benefits to our members," said Lynne Jarman-Johnson, Consumers CU chief marketing officer.
Consumers CU also is the official sponsor of both the "Growlers Cub Club" and the bat boy/girl who will hand out tickets, prizes and offer special opportunities to young Growlers fans.