IRWINDALE, Calif. (8/25/14)--Acknowledging the difficulties the Hispanic community can encounter in financial management, SCE FCU, Irwindale, Calif., decided in May to become a sponsor of an hourlong Los Angeles-area TV program that dives into various health and financial issues facing Hispanics.
George Poitou, chief operating officer of the $627 million-asset credit union, said that partnering with the show--called "Tu Mundo Hoy!" on KJLA-TV Los Angeles--mirrors SCE FCU's goal of empowering people to make better financial decisions and to achieve a higher quality of life.
"We're a resource people can turn to with whatever financial questions or concerns they may have, and this platform provided by KJLA allows us to share our insights firsthand," Poitou said.
The Spanish-language program, which airs Monday through Friday and is broadcast throughout Los Angeles and surrounding cities, is hosted by Emmy Award-winning radio personality Carlos Alvarez and TV news personality Ofelia de la Torre.
Last month, Pascual Garrido from SCE FCU recorded several segments covering basic financial management issues, such as saving money and using credit wisely.
The credit union receives five minutes of airtime each episode (Los Angeles Business Journal July 28).
"It's branding and marketing for us," Poitou told the Business Journal. "Most people don't know about us or about credit unions. But every time one of us speaks, there's a logo in the background that says 'SCE Federal Credit Union.'"
Poitou said that while the show isn't broadcast on a major network, he has seen evidence that people are beginning to tune in, as viewers more frequently are calling in to ask about business loans, and members have walked into branches talking about the show.
At first, Poitou had a difficult time finding employees to appear on the program, but now many are volunteering, he told the Business Journal.
"Now that they've seen a couple shows, everyone's getting used to it," he said.