FLORENCE, Ala. (11/12/14)--Credit unions get involved in the communities they serve in a variety of ways. Listerhill CU, Muscle Shoals, Ala., with $645 million in assets, recently found a new one.
For a local campaign to "Rebrand Florence," Listerhill CU Marketing Manager Chris Anderson created a nostalgic-looking postcard. (Rebrand Florence Photo)
A local resident of Florence, Ala., was recently inspired to launch a creative effort to "rebrand" the city in which he lives--sparking creative residents to design new city logos, flags, and seals. The city of Florence won't adopt any of the finished products, but Jeremy Britten said that was never the point. His thought was always that this would be a great way for local artists and designers to show off their skills, he told the Times Daily last week.
"I wanted it to essentially be a creative exercise for local designers to showcase their talents in ways our full-time job doesn't allow us to," Britten told the Times Daily.
Britten then reached out to a number of local designers in Florence, and when Chris Anderson, marketing manager at Listerhill CU, heard about the project, he knew he wanted to participate. He chose to create a postcard markup that looks like it could be found in an old-time souvenir shop. "I thought that was something I would love to see," Anderson said. "I went around taking photos of the area and utilized those photos making the card."
Anderson said Britten's project--which took most of this year to complete--was a success in that allowed the community to come together, showcase each other's creative works, and showcase local talent.
"It was more than making fancy words and art," Anderson said. "It was more about getting the community excited about the place they live in."
Anderson noted that the program also resulted in one local screen-printing company producing T-shirts and posters with some of the designs local artists produced, was successful communitywide.
Nearly 20 local designers participated in the event.
"It was definitely successful in that those involved were inspired by each other," Anderson said. "It allowed for this community of creatives to work together to showcase each other's work."
"The history of Florence means a lot to people," he added. "A lot of the community feedback we got was they know what Florence means to them, and what Florence should always mean to them. People may not think that's the brand of the city, but it is. That's the essence of Florence."