MADISON, Wis. (10/14/14)--Today's CU Lunch Local initiative puts a focus on the positive power of putting local money into local businesses and the support that credit unions provide their communities.
Founded by Michigan Business Connection and Michigan credit unions in 2012, CU Lunch Local has 11 states participating this year to promote local businesses by making purchases or buying meals for people at local restaurants.
Cher Kiesel, owner of the Spotted Dog Cafe, Lansing, Mich., said perhaps the biggest reason to lunch locally is that customers learn who and what their money is supporting.
"When you buy lunch from me you're not buying some executive a new Lamborghini," Kiesel said. "You're helping me pay my child's tuition, and you're helping these young people pay their rent."
Champion CU, a $187 million-asset credit union in Canton, is one of many North Carolina credit unions participating in today's event. Members who bring in a lunch receipt from a local restaurant will be entered into a drawing for a local eating establishment. "Recommending a business to someone else is one of the best ways you can help," said Champion CU President Mike Clayton.
The Illinois Credit Union League, league chapters and credit unions are participating in ways such as holding tonight's board meeting at Mel's Pizza (Valley Bell CU, Elgin, with $14 million in assets); picking up the tab at three Krekel's locations (Greater Decatur Chapter); and promoting the cooperative spirit by patronizing Carbondale's Neighborhood Co-op Grocery (SIU CU, Carbondale, with $286 million in assets).
Sixteen credit unions and the Louisiana Credit Union League are expanding the campaign to cover the entire week. The team leader from the credit union that has the most participation will receive a $50 gift card and a memento claiming them as a "Louisiana CU Lunch Local Leader" (eNews Oct. 8).
Prizes will be given to the leader in three asset categories: less than $25 million, $25 million to $100 million and more than $100 million.)
To track the good work that credit unions are doing today, use the #CULunchLocal hashtag on Twitter and Facebook.