BROOKVILLE, N.Y. (4/10/14)--Bethpage (N.Y.) FCU recently received a bid to open a new branch on Long Island University's campus, continuing a trend of financial institutions looking to reach college students early on.
But it likely wasn't only the basic financial services provided by the $5.4 billion-asset credit union that earned it admission onto the campus.
The credit union's ability to deliver financial education appeared to resonate with officials at the Brookville, N.Y., university as well.
"A big part of this for the president, when we were negotiating this deal, was 'what are we going to do for the students?'" Linda Armyn, Bethpage senior vice president of corporate strategy, told Long Island Business News in Wednesday's article. "Would we hire students to work in the branch as a learning tool? Sponsor student events? It was all about the students."
With work experience emphasized at the university, Bethpage will employ students. The credit union also plans to become involved in campus events and co-sponsor financial literacy classes and summer sports camps.
"This was a new opportunity for us to go in, work with the student body, staff and faculty and try to create synergy between both organizations," Armyn told Long Island Business News.
Kimberly Cline, Long Island University president, was quoted in the article saying the school is "honored to partner" with the community-minded Long Island financial institution.