WASHINGTON (5/27/13)--Fostering service excellence is a key tenet of the Credit Union National Association's Unite for Good campaign, and CUNA's new 2013-2014 Credit Union Fees Report shows that many credit unions are providing this excellence to their members by offering reasonable fees and free checking.
Offering reasonable fees and free checking "are values differentiators between credit unions and banks," CUNA President/CEO Bill Cheney said in this week's edition of The Cheney Report.
According to the CUNA fee report:
These types of pricing differences, which are rooted in credit unions' structure and philosophy, "really resonate, especially with younger consumers," and present great marketing and media opportunities, Cheney stressed. "More will see us as such knowing we're not the ones pummeling them with fees," Cheney said.
This week's Cheney Report also includes:
Each Friday, The Cheney Report delivers Cheney's insights on three to four key events and policy developments affecting credit unions into the e-mail inboxes of credit union CEOs. The report also provides a valuable window into CUNA's actions on behalf of member credit unions and reinforces the value of CUNA membership.
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Past issues of The Cheney Report are also archived on cuna.org.