BISMARCK, N.D. (4/29/14)--The Credit Union Association of the Dakotas will implement a credit union awareness and advocacy training program developed specifically for credit union employees.
The Staff Member Awareness and Response Training (SMART) program is designed to cultivate a more pro-credit union relationship with lawmakers, local community leaders and the media through improved staff knowledge of credit unions and awareness of credit union advocacy (Memo April 28).
SMART is a credit union specific "boot camp and spokesperson training" workshop for credit union leaders, management and in-house training and public relations staff. The program is designed to "train the trainers" to articulate and carry the credit union message to staff, volunteers, members, lawmakers and local community leaders.
The workshop is designed to help members master credit union difference talking points and messaging techniques and to accurately respond to bank taxation arguments.
The training is designed and presented by CUAD leadership in an effort to teach, educate and train league member leadership teams and give them the confidence to be successful advocates externally and internally within their respective credit unions and communities.
SMART participants will be able to train other credit union employees about the values and benefits of credit unions and help promote the member activation program within each credit union.