ST. LOUIS, Mo. (11/14/13)--The Missouri Credit Union Association gave a whole new meaning to the term "credit union movement" last month.
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MCUA organizers put on flash mobs on the campuses of the University of Missouri and Stephens College, in which credit union volunteers shook their money-makers in a bid to convince students to re-think which financial institutions make money for them (Missouri Difference Nov. 13).
Jesse Wolken, a flash mob participant and Jefferson City-based Conservation Employees CU staffer, described it as "a lot of fun," and said she was shocked at the number of students who stopped to watch.
Following the flash mobs--held on Oct. 16 at the University of Missouri and Oct. 21 at Stephens College--MCUA employees and credit union volunteers distributed candy and brochures about the "Bank on MOre" campaign, an effort to educate Missourians about credit unions.
The MCUA guerrilla marketing effort was part of a statewide consumer awareness campaign called "Make the Switch Week." A five-day push that started on Oct. 14, it was a statewide effort that encouraged Missouri credit union members to discuss the benefits of credit union membership with acquaintances and friends.
In addition to the flash mob, participating credit unions received T-Shirts, trick-or-treat bags, and cutout piggy banks from the MCUA. In a webinar hosted the week before, the association encouraged credit unions to use the trinkets in various "Make the Switch Week" social media contests.
"Make the Switch Week offered an exciting opportunity for credit unions to really ramp up their messages on social media," Nora Holloway, MCUA director of public relations and online community, said. "There was a great showing of participation from credit unions, and it made a great impact on their community.
According to Federal Reserve data, young adults can expect to accrue over $100,000 in money saved by choosing credit union membership over accounts at traditional banks (News Now Oct. 18).
To watch Missouri credit union volunteers perform their dance routine at the University of Missouri, use the link.