MADISON, Wis. (9/19/13)--Credit union employees across the country donned their denim at work Wednesday to support their local Children's Miracle Network Hospital on Miracle Jeans Day.
|Staff at Northwoods CU, Cloquet, Minn., combined fundraising for the Children's Miracle Network Hospitals on Miracle Jeans Day Wednesday with their efforts to preserve credit unions tax status by donning jeans with Miracle Jeans Day t-shirts and "proudly wearing our Don't Tax My Credit Union buttons," said the credit union in a tweet. (Photo provided by Northwoods CU)|
Each employee donated $5 for the privilege of wearing jeans Wednesday. The annual fundraiser by Credit Unions for Kids for Children's Miracle Network Hospitals raises funds and awareness for 170 children's hospitals throughout the nation.
About 500 credit unions registered to participate in yesterday's event, said Felicity Guerin, development manager of Credit Unions for Kids at the Credit Union National Association. The final amount raised will be announced in early 2014 after all the funds are in, she said. Funds are raised both in the credit union community and online. For those who want to make a Miracle Jeans Day donation or participate later, visit the links.
This year credit unions had the option to donate $25 and receive a free T-shirt. "Credit union employees donated enough for us to distribute 1,800 CU4Kids Miracle Jeans Day shirts," said Guerin.
In Montana, nearly all credit unions were expected to participate, according to Alana Listoe of the Montana Credit Union Network, who wrote a guest column about the event for the Missoulian.com (Sept. 17). That would be an increase from last year, when half of Montana's 56 credit unions participated, she said.
The Pennsylvania Credit Union Association said this year's participants included 23 credit unions from that state as well as PCUA (Life is a Highway Sept. 18). Guerin also reported that 43 credit unions from California, plus the California and Nevada Credit Union Leagues and CO-OP Financial Services participated, as did 33 credit unions from Texas and the Cornerstone Credit Union League; 29 credit unions from Michigan, and 29 New York credit unions and the Credit Union Association of New York.
Last year on Miracle Jeans Day, thousands of employees from more than 600 credit unions raised more than $300,000 for member hospitals in 47 states. That was a 74% increase in participation over 2011 participation. They were the biggest supporter of Miracle Jeans.
The credit union community is one of the largest fund raisers for Children's Miracle Network Hospitals, raising funds under the Credit Unions for Kids brand since 1996. It has collected more than $110 million for children's hospitals.
The events also help raise awareness of the value of credit unions to their communities and members, one of the pillars of the national Unite for Good campaign, in which CUNA, the leagues and credit unions aim toward a strategic vision in which Americans choose credit unions as their best financial partner.