WASHINGTON (6/13/13)--Credit unions and their members continue to make their voices heard, making more than 80,000 congressional contacts to tell their legislators "Don't Tax My Credit Union!"--raising the number of contacts by 50,000 in just the last week.
The Credit Union National Association and state credit union leagues have developed a groundbreaking large-scale, nationwide grassroots-mobilization campaign to encourage the more than 96 million credit union members nationwide to present a unified message to members of congress: Don't Tax My Credit Union!
About 1,500 credit unions have heeded the advocacy call and have acted to help generate members' contacts to Capitol Hill.
"The word is out, and credit union members are engaging, and spreading the word about the benefits they get because of the credit union tax status. They are spreading the message through tweets, retweets, and other online posts," CUNA Senior Vice President of Political Affairs Richard Gose said Wednesday.
"Credit unions and the leagues are getting the message out and educating members on the importance of the credit union tax status," he added.
CUNA's advocacy web site, DontTaxMyCreditUnion.org, has welcomed 94,264 unique visitors since it went live in mid-May. Overall, the site has garnered 109,164 visits and 216,099 page views in that same time frame.
CUNA's grassroots "Don't Tax My Credit Union!" campaign takes a forward leap by combining traditional online email campaign methods with newer media vehicles such as Facebook, a Twitter handle @CUNAadvocacy, and hashtag, #DontTaxMyCU, and social media micro-video site Vine.
CUNA has also developed a reformatted version of its tax advocacy toolkit to help credit unions and their members spread this message.
For more CUNA/league advocacy resources, use the resource links.