LOS ANGELES (10/23/14)--Keynote speaker Earvin "Magic" Johnson challenged leaders attending the California and Nevada Credit Union Leagues' annual meeting and convention Tuesday to elevate their credit unions to the next level by using some of the same team-building skills that the NBA legend employed during his career.
|California and Nevada Credit Union Leagues President/CEO Diana Dykstra presents keynote speaker Earvin "Magic" Johnson with a pair of shoes (size 15), celebrating the conference's REACH theme. (California and Nevada Credit Union Leagues Photo)|
Johnson urged attendees to sublimate their egos and rely on the support of their teammates to foster a true team environment.
"Don't be afraid to reach out to those around you, and to reach for new heights," Johnson said. The NBA basketball legend and successful entrepreneur expounded on the challenges and opportunities to invest in urban communities across the nation.
He showered the audience with hugs and impromptu photo opportunities as he made his way around the room, discussing how credit unions can use similar strategies to those he's implemented to connect with consumers and communities.
Joseph Pine, co-founder of Strategic Horizons LLP and author of the book "The Experience Economy," opened the afternoon general session on Monday. Staging an engaging, memorable experience for consumers rather than just delivering products and services can carry credit unions forward by leaps and bounds in today's economy, Pine said.
"If credit unions say they change people's lives, then you need to realize you're in the transformation business," Pine said. "When you stop advertising and start creating 'places,' people can start experiencing who you are. When your business stages experiences, your work is theater."
The leagues also announced they are seeking 16 credit union leaders to join the 2015 REACH Innovation Group. Launching in coordination with the Filene Research Institute, the REACH Innovation Group will foster the development of new ideas and innovations for credit unions, similar to Filene's i3 group. Applications are due Dec. 31. Applications will be available on the leagues' website.