MADISON, Wis. (5/12/14)--While the idea of "Extreme Leadership" is the cornerstone of Steve Farber's work, to the man who travels the country championing this message, the term is actually redundant.
To lead, Farber believes, one must be extreme.
"People use the words leader and leadership too loosely," Farber told News Now. "It's so much more than a title. Someone who is really leading is involved in the active transformation of their (organization). We're looking at what's around us and thinking 'How it can be significantly better?'
"It's my way of trying to get people to understand that it's not enough to call yourself a leader. You need to be extreme--it's just real leadership."
Farber, founder of The Extreme Leadership Institute and author of "The Radical Leap" and "Greater Than Yourself," will introduce these principles and more at the Credit Union National Association's 2014 America's Credit Union Conference, set for June 29 to July 3 in San Francisco.
As a keynote speaker, the leadership consultant hopes to imbue the idea of extreme leadership into credit union leaders from across the country by offering explicit ways they can continue to drive the success of their organizations, in addition to the global credit union movement.
"I'm going to give them a road map for practicing extreme leadership in credit unions," Farber said. "It's not a theoretical discussion. (I'll give) lots of examples, give them very specific things to think about and talk about and work with when they go back to work."
CUNA's ACUC will bring together the credit union movement's top experts and decision makers and will provide leaders with the opportunity to network and share ideas about how to further the success of the industry.
In addition to Farber, the conference will feature several other keynote speakers, including Marcus Luttrell, a former U.S. Navy Seal who will tell his story of courage, integrity, patriotism and community; Simon Sinek, an adjunct member of the RAND Corp., who will talk about how organizations and their leaders can inspire others; and recently announced Amber MacArthur, a digital media expert.
For more details on the event, use the resource link.
Farber has worked with a wide array of organizations and businesses, but with several speaking engagements at various credit union events already on his resume, he finds that his idea of leadership seems to particularly align with the philosophies held by those involved in the credit union movement.
Consider the credo of extreme leadership: Doing what you love in the service of people who love what you do. That sentiment lends itself quite well to the work carried out every day by credit unions and their leaders, Farber says.
"The relationships that credit unions strive to build with their members, it's a very special thing, and that's why I find myself being drawn into that credit union world," Farber said, adding, "Extreme leadership is an act of the heart.
"(Members) choose a credit union because there's a more intimate relationship there; extreme leadership is a very personal thing."