MADISON, Wis. (11/25/13)--A strong social media presence can help credit unions acquire members, build relationships, retain current members, and deepen community involvement, according to a new study from the Filene Research Institute.
An organization's social media mastery has become a brand expectation for many consumers, said the paper "Beyond Engagement." Many potential new members and new hires will not even consider a credit union that doesn't have a consistent presence and a defined social media strategy.
A pilot project managed by Filene and social media research firm QueSocial allowed credit unions to leverage employees who use QUEsocial's social business portal to share credit union-related content, recruit new employees and promote sales. The 90-day Filene-QUEsocial pilot investigated whether credit unions can generate real business wins by connecting with people via employees' social networks on Facebook, Twitter, and LinkedIn.
Among the recommendations made by the study: