TAMPA (4/8/14)--A Tampa-based credit union has put together a new marketing campaign to demonstrate how it offers "more" to its members: More products, more member services, more everything.
Called "The World of More," Grow Financial FCU, Tampa, Fla., with $1.9 billion in assets, has launched the initiative with a website to illustrate--through light-hearted videos and member testimonials--the various ways that Grow provides "more" (The Herald April 3).
People also can use the new site, www.moreinreturn.com, to compete for things they generally would like "more" of.
From tangible items such as food or smart devices, to the intangibles of more relaxation or family time, the credit union has been granting these "more" wishes since December.
So far, Grow has delivered 22 "more moments," including one in February where credit union employees arrived at a member's place of employment with a trunk full of items to help her relax, including a gift card to a local spa.
"BlueGrace Logistics was excited when Grow Financial contacted us to let us know one of our employees was a winner of the 'World of More' campaign," Natalie Lane, BlueGrace director of marketing, told The Herald. "It was great to collaborate with another Tampa Bay business on the delivery and bring a smile to everyone's face."
Grow Financial also announced its Earth Day celebration, its second collaboration with the Tampa Bay Times called "Let's Grow Together" (Business Wire April 7).
In honor of Earth Day, the credit union will give away free red maple tree saplings to those who visit any of the institution's 21 Tampa Bay area branches on April 21 and 22.