GRAND RAPIDS, Mich. (3/8/13)--Lake Michigan CU has landed Home and Garden TV host Carter Oosterhouse as its spokesman. The credit union is featuring Oosterhouse in a $25,000 home makeover sweepstakes.
Oosterhouse, the host of the new HGTV network show "Million Dollar Rooms," is a native of Traverse City, Mich., and a member of the Grand Rapids, Mich.-based credit union.
The sweepstakes runs through April 30. A drawing will be May 17. The winner will receive $25,000 in cash for renovations and design advice from Oosterhouse.
Oosterhouse has a friend who works in Lake Michigan CU's mortgage department, Don Bratt, director of marketing for the $3 billion credit union, told News Now. Lake Michigan CU President/CEO Sandy Jelinski is a fan of Oosterhouse, who has hosted several shows about home renovation and design, and is known for his community outreach work, Bratt said.
In addition to his production company, Oosterhouse runs a nonprofit that builds and develops community parks and playground to promote fitness among youth.
"Sandy thought Carter would be the perfect person to communicate the values of our credit union to the community," Bratt said.
The credit union will feature Oosterhouse on radio, TV, outdoor and print advertising and through social media and mailings. Oosterhouse's image also is featured prominently in the credit union's branches. "Cardboard displays in branches are very popular," Bratt said.
Oosterhouse provides a blend of both celebrity and local appeal, he added.
"His appeal stretches beyond our membership," Bratt said. "People who were not members have inquired about the sweepstakes. That's an opportunity for us to extend our value proposition."