MADISON, Wis. (10/17/14)--Credit unions across the United States on Thursday opened their doors, reached out to their communities and pulled out the stops in celebration of the 68th annual International Credit Union Day--this year with the theme "Local Service. Global Good."
The day, celebrated by credit unions throughout the world on the third Thursday of October annually, provided local credit unions an opportunity to raise awareness of the credit union movement and to show their members appreciation for their role.
To read the captions that correspond with the tweeted photos in the Storify slideshow, hover the mouse of the photo.
Many credit unions participated in the "Shop for Miracles" campaign throughout the day, a benefit for Children's Miracle Network Hospitals where credit unions pledged to donate a pre-determined amount of money every time a member used their debit or credit cards.
Other credit unions, such as Grow Financial FCU, Tampa, Fla., with $1.9 billion in assets, sent staffers out into their communities to volunteer at various organizations.
In New York, the Credit Union Association of New York's Young Professionals Commission hosted a series of cash mobs throughout the Empire State, where hordes of people gathered and made purchases at local businesses.
Kansas credit unions cased their communities to surprise individuals with cash prizes, gift cards and free gas, among other treats, through their "Make a Difference" events.
Credit unions in Kansas gave away a total of $30,500 during the day, according to the Kansas Credit Union Association.
In the social media realm, as of 4:30 p.m. CT Thursday, #ICUDay generated more than a tweet each minute during the day (754 tweets and as many retweets)--with a potential reach of 1.8 million followers, according to Joanne Sepich, director of consumer education at the Credit Union National Association.