MADISON, Wis. (6/11/13)--As credit unions Unite for Good to help American consumers understand the value of credit unions, the Credit Union National Association continues to help credit unions attract media coverage nationwide.
Credit unions are bustling with news, Paul Gentile, CUNA executive vice president for strategic communications and engagement, wrote in an opinion editorial article, "Don't Look Now, But Credit Unions Have Gone Mainstream. Are We Ready?" It appeared Monday on CUinsight.com.
"From intriguing stats and regulatory developments, to extraordinary advocacy campaigns and new technology, there is no shortage of important story lines. One storyline that overshadows them all is the very real opportunity for the credit union system to experience significant growth," Gentile wrote.
He said credit unions are living up to the storyline of being the white hats that do good things and deliver a great product, but must continue to advance to capitalize on the opportunities. (Use the resource link to read the entire article.)
Among other recent media spots credit unions have captured: