WICHITA, Kan. (3/5/14)--The Kansas Credit Union Association has selected three families to take part in the Money Possible: Destroy Debt campaign, its consumer financial literacy program.
Loosely based on the "Biggest Loser" TV show, KCUA's campaign will follow Kansas credit union members as they work with the Consumer Credit Counseling Service to destroy their household debt and learn smart money management skills.
"By following our members through their challenges and successes, the campaign can be a learning experience for everyone, not just our participants," said Melissa Baptista, KCUA research and development director. "Many consumers have more debt than they'd like, are worried about their retirement options, or just want to ease the stress of their financial situation. By watching others, just like them, we can help those who may be in the same financial situation as our participants."
The Money Possible campaign will use weekly television segments on KAKE-TV ABC to follow the families. Fifteen-second "Tip of the Week" spots also will air several times a week. Updates will be posted on the MoneyPossible.org blog. The campaign can also be followed on social media with the hashtag #MoneyPossible.