MADISON, Wis., and NAPERVILLE, Ill. (3/4/15)--LSC and CUNA Strategic Services (CSS) signed an agreement to add CU Mobile Apps to the existing prepaid card portfolio of solutions. CU Mobile Apps is a mobile application designed specifically for credit unions and fully functional with all major mobile smart phones and tablets.
"Providing credit union access to members via their mobile devices is no longer regarded as a competitive edge--it's essential," said Patricia Smith, LSC senior vice president of sales, brand and marketing. "It's becoming increasingly important both for member retention and attracting new members.
"CU Mobile Apps is fully compatible with Apple, Droid, and Kindle Fire, among other platforms," said Smith. Members can view and request information, while the credit union can push messages to the member, on their mobile devices.
The app offers a customizable setup; provides a credit union/ATM locator with integrated GPS navigational tools; incorporates a credit union's current online banking or mobile banking site; and requires no additional software or hardware. It also embeds a unique patent-pending security technology, with anti-malware and anti-spyware functionality.
"What's truly special about this app is that it's tailored to the unique needs of credit unions," said Wes Millar, CSS senior vice president. "Not only can credit unions of all sizes customize the technology to fit their unique brand and needs, but they also have the reassurance that the LSC CU Mobile Solutions team has put app security at the top of their priority list."
Using the app, members can view special offers, request loan information or apply online, among many other capabilities. With added remote deposit capture, "it's like putting a branch in every member's hand," said Millar.