ROSEMONT, Ill. (9/30/13)--League communicators shared their strategies for raising awareness of the value of credit unions and their value, received advice from a blogger to share their good stories, and discussed the rules of the road for using social media in their awareness and advocacy efforts during the American Association of Credit Union Leagues' 2013 Communicators Conference last week in Rosemont, Ill.
|Jeff Olson, vice president of advocacy and awareness for the Credit Union Association of the Dakotas, described to attendees of the American Association of Credit Union Leagues' 2013 Communicators Conference a consumer awareness survey CUAD conducted. The conference ended Friday.|
"We had our work cut out for us on consumer awareness," Jeff Olson, vice president of advocacy and awareness for the Credit Union Association of the Dakotas, told attendees Thursday.
He described the results of a recent consumer-awareness survey the association conducted that showed:
"After seeing the survey results, we knew we had to focus on the awareness part of the process whereby consumers select financial institutions," said Olson. "We knew we had to focus on awareness, consideration, and selection."
The objectives of the awareness campaign were to convince consumers that credit unions offer the same basic services as banks, almost all consumers are eligible for membership, credit unions have money to lend, and credit unions are convenient and member-owned, he said.
|Amaia Kirtland, the Credit Union National Association's social and digital media manager, discussed the "rules of the road" for social media with attendees of the American Association of Credit Union Leagues' 2013 Communicators Conference in Chicago Friday. "The use of social media for credit union advocacy is very effective right now because it's relatively new and elected officials are paying a great deal of attention to it and monitoring it very carefully," she said. (Photos provided by CUNA)|
To achieve those objectives, the association used public relations, social networking, community events, targeted mass media placements, and a car wrapped with advertising promoting a CUontheRoad.org website.
Credit unions have a great story to tell of hope and promise, according to Lou Carlozo, personal finance writer and blogger, who also spoke Thursday.
"If you want to get something published, tell a story--people love stories," he advised. "Credit unions are all about restoring hope and promise to people, and if you can put a human face on that, you have a great story."
He described the irony of getting laid off from The Chicago Tribune in 2009 due to the recession while he was writing a regular column for that newspaper titled, "The Recession Diaries."
Other speakers included:
Raising awareness about the value of credit unions to members and communities is one of the tenants supporting CUNA's and the leagues' Unite for Good campaign to rally credit unions toward the strategic vision where Americans choose credit unions as their best financial partner.
League communicators are also rallying around CUNA's Don't Tax My Credit Union initiative, with many planning to participate in a virtual rally tomorrow to urge members of Congress to keep credit unions' tax status. For more information, use the links.