WASHINGTON (12/9/14)--Financial institutions should be permitted to send non-telemarketing messages to members by the most efficient means available, says the Credit Union National Association in a letter filed with the Federal Communications Commission (FCC) Monday.
The letter is in support of a petition from the American Bankers Association, which calls for the FCC to exempt pro-consumer communications from the Telephone Consumer Protection Act's restriction on automated calls to mobile devices.
The petition requests exemption for calls concerning:
"Communications in these situations serve consumers' interests and can be conveyed most efficiently and reliably by automated calls to consumers' telephones, which increasingly are wireless devices," reads the letter from CUNA, signed by Deputy General Counsel Mary Dunn. "Identifying and preventing fraudulent payment card purchases, while at the same time reducing delay in approval of legitimate transactions, depends upon reaching customers wherever they are, with as little delay as possible."
The petition cites research conducted by Business 2 Community that estimates text messages have an open rate of 98% (compared with 22% for emails), and that most are opened within three minutes of delivery.