PARCHMENT, Mich. (1/3/14)--The merger of two Michigan credit unions resulted in a new name as the new year rolled in.
Advia CU is the new name of Parchment, Mich.-based First Community FCU, which officially merged with Port Huron, Mich.-based E&A CU Thursday.
"Advia was a coined named that we developed based on the 'advantages' that we offer members 'via' innovative financial solutions," Marketing Manager Nancy Loftis told the Kalamazoo Gazaette (Jan. 2).
Cheryl DeBoer, who was president of $705 million-asset First Community FCU, is president/CEO of the new Advia CU. Janice Rose was president of $274 million-asset E&A CU and is now chief community relations officer for Advia.
Loftis said the name change better encompasses the credit unions' membership areas. First Community FCU merged with First American CU, Beloit, Wis., in 2010, but the Wisconsin and Illinois operations continued under the First American name. All 21 locations will fall under the new Advia CU moniker.
The name change also reflects the charter change to a state charter from a federal charter.