WASHINGTON (2/27/14)--Nearly 5.3 million Twitter and Facebook followers were exposed to the credit union message Tuesday through the latest "Don't Tax My Credit Union" social media event--hosted by the Credit Union National Association and state credit union associations on the eve of Rep. Dave Camp's (R-Mich.) expected release of a tax code reform draft.
Federal lawmakers got into the act to back the credit union tax status too--like with credit unions' two previous "Don't Tax Tuesday" advocacy blitzes.
As with two previous efforts, on July 23 and Sept. 10 last year, CUNA and state credit union leagues used social media to encourage credit unions, credit union members and other credit union advocates to contact state and federal lawmakers directly with the unified message of "Don't Tax My Credit Union."
Some of the tweets incorporated videos. Below are just three of the kinds of messages sent during those two earlier rounds of credit union mega-advocacy:
CUNA's "#DontTaxTuesday" Twitter and Facebook campaigns walked away with a Grassroots Innovation Award from the Public Affairs Council earlier this month.