ST. PAUL, Minn. (9/8/14)--Just as the credit union movement continues to ride the wave of the achievement of surpassing the 100 million membership milestone, the Minnesota Credit Union Network (MnCUN) continues to promote its Minnesota Minded campaign that illustrates the impressive upswing in membership growth the state has experienced in recent years.
The Minnesota network introduced the program, which outlines the fact that Minnesota credit unions have added more than 100,000 new members in two years, among other achievements, in August.
Last week, the campaign received coverage from "Lakeland News at Ten" for a Minnesota Minded event it held to highlight the important role credit unions play in the communities they serve.
"Helping the community do more than just store their money, local credit unions have made themselves an integral part of the local community," reporter Scott Sheahen said to lead off the segment.
The news segment also featured an interview with Chuck Albrecht, president/CEO of Mid Minnesota FCU, Baxter, Minn., with $257 million in assets, who detailed the benefits credit unions provide their communities, as well as interviews with several state lawmakers who spoke about the various ways credit unions help their members.
"It's really critically important that people are aware of their credit scores and what both boosts them and lowers them," said Rep. John Ward (D-Brainerd). "So when 95% of Minnesota credit unions help Minnesota citizens improve their credit score, that's significant."
In addition to demonstrating the success credit unions have had lately, the Minnesota Minded campaign also showcases that credit unions have become Minnesotans' most-trusted local financial partner, and that they're closely connected to the communities they serve (News Now Aug. 27).
"Educating members about their finances is one of the many ways local credit unions are Minnesota Minded," Sheahen said.