ST. PAUL, Minn. (5/22/14)--How, or why do Minnesotans love their credit unions? Let us count the ways.
|Minnesota Valley FCU, Mankato, with $98 million in assets, collected its members' sentiments during the Minnesota Credit Union Network's "Why I Love My CU" social media campaign.|
"Because it's people-helping-people, making each other's life easier, and dreams bigger," tweeted Pete Nohelty.
"(It) makes a positive impact in the community and in the lives of the members," tweeted Julie Frey.
"Because of friendly service, speedy service and no fees," testified Sherry, member of Spire FCU, Falcon Heights, Minn., with $607 million in assets, in a video posted on YouTube.
The Minnesota Credit Union Network recently launched the "Why I Love My Credit Union" campaign to spice up its advocacy and member outreach efforts.
The initiative asks credit union members from across the state to share what makes their not-for-profit- financial cooperative special to them through online story submissions, videos, social media posts and postcards.
Based on the volume of tweets, videos and written testaments that have been submitted, it so far appears to be a success.
A dedicated page on the league's website (use the resource link) is packed full of video testimonials, like one from Joanna, member of Affinity Plus CU, St. Paul, Minn., with $1.7 billion in assets, who loves her credit union because, "They're an advocate for me and for my financial well-being," and because, "I know when I have questions or when I need help managing my money I know they're going to be there for me. "
Meanwhile, since the launch of the campaign, Twitter has overflowed with reasons offered by members and employees of Minnesota credit unons about why they love their respective credit unions.
Reasons have ranged from the ease of securing a car loan, to because they trust the member-owned institution, to "being treated like a human being, not just another number," as one Affinity member explained in a tweet.
The league plans to share the stories submitted by members with various media outlets and others to "paint a full picture about how credit union members are an extraordinary bunch that takes pride in being a member-owner of their credit union."