WASHINGTON (3/11/14 UPDATED 1:40 P.M. ET)--The Credit Union National Association announced today that Pat Keefe has been promoted to senior vice president of communications.
Keefe, who has nearly 30 years of experience with communications at the national level, has been with CUNA since 2000, most recently serving as vice president of communications.
"Pat was promoted to this position based on his long service to credit unions, his experience here at CUNA and his interaction with our executive team," said CUNA President/CEO Bill Cheney. "As senior vice president of communications, his role will be to ensure that CUNA continues to enhance its strong reputation as the leader of the credit union movement by all of our audiences, especially our member credit unions, the financial services industry, the Washington community and the public at large."
Cheney noted that Keefe was named to the position after CUNA conducted a broad search to fill the chief communications officer position, considering nearly 90 applicants from across the nation. That list was winnowed down to about a half-dozen finalists, who themselves held impressive credentials and experience, Cheney said.
Prior to working at CUNA, Keefe was a communications executive with the National Association of Federal Credit Unions in Arlington, Va., for 16 years. He is a former newspaper reporter and editor.
During his credit union career, he has been engaged in communications strategies and tactics affecting nearly every key issue for credit unions, including: Protecting the tax-exempt status of credit unions, bankruptcy reform, debit interchange and--most recently--dealing with data security breaches.
In the late 1990s, Keefe played a substantial role in planning and executing the Credit Union Campaign for Consumer Choice, which passed legislation to overturn a Supreme Court decision limiting credit union membership.
"I'm greatly honored to represent the credit union movement and will use my experience and background to help protect and advance the movement's interests," Keefe said.