ALBANY, N.Y. (9/30/13)--New York's credit union's say reaching young adults is their top priority for growth, according to a survey by the Credit Union Association of New York.
The survey found that 97% of the 115 credit unions responding also are satisfied or very satisfied with the value the association provides its credit unions.
Key findings include:
"When it comes to the issues they're most concerned about, I believe New York credit union leaders are very representative of their peers nationwide," CUANY President/CEO William J. Mellin said. "The Don't Tax My Credit Union campaign is still a critical advocacy initiative of ours, as is working with National Credit Union Administration and the Consumer Financial Protection Bureau to reduce unnecessary regulatory burden. It's not surprising that our credit union leaders cited compliance support as the most valuable association service we offer, and it's a service that will continue to be crucial as we move forward."
Every asset category and region in the state was represented in the survey responses, with 39% of CUANY's total membership participating.
"These responses validate our efforts to connect credit unions with tools and resources for reaching emerging markets," said Mellin. "From our statewide Young Professionals Commission to various outreach workshops, we'll continue to support New York credit unions in attracting and engaging young adults and other key groups."