ALBANY, N.Y. (12/16/14)--The Credit Union Association of New York made it official this week. The league is now known as the New York Credit Union Association (NYCUA), after members of the league voted to approve the change in September.
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This brand refresh, as league officials have dubbed it, also includes a new logo, tagline and website: www.nycua.org, which launched Monday.
The succinct new name, modernized logo and updated tagline--"strength in members"--clearly conveys the overall credit union philosophy, said William J. Mellin, NYCUA president/CEO.
The new website, meanwhile, reflects the clean look of the league's new logo, the league said. The updated and improved site also features a detailed history of the credit union movement in New York.
The New York Credit Union Foundation launched a new logo and website, www.nycuf.org, this week as well as part of the brand reboot.
"By placing 'New York' first, we directly communicate what state we represent," said Laurie Baker, NYCUA board chair and senior vice president/chief operating officer at The Summit FCU, Rochester, with $727 million in assets. "We believe the new name creates a stronger, more independent identity for the association, and it allows us to support a national movement towards state-focused branding."
NYCUA represents more than 5 million credit union members, and New York credit unions boast more than $67 billion in assets.