ALBANY, N.Y. (8/6/14)--Managers and CEOs at member credit unions of the Credit Union Association of New York today will receive an email with voting instructions on a proposed name change for the association.
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The proposed name change, which would put "New York" at the front of the name, must next be voted on and approved by the association's member credit unions before being finalized (The Point Aug. 5).
Voting will remain open for 30 days, closing Sept. 5.
"As part of an association brand refresh, the board agreed to pursue changing our name to the New York Credit Union Association," said Laurie Baker, association board chair and senior vice president/chief operating officer at The Summit FCU, Rochester, with $727 million in assets.
"By placing New York first, we directly communicate what state we represent. We believe the new name presents a stronger, more independent identity for the association and it allows us to support a national movement towards state-focused branding and advocacy initiatives," she said in a recent message to member credit unions.
Baker also shared a draft of a proposed new, modern logo, which she noted better reflects the association's identity and goals.