WASHINGTON (9/10/13)--It's "Don't Tax Tuesday." Today credit union advocates welcome the U.S. Congress back to town, after a five-week District Work Session, by lighting up social media with a unified message to lawmakers: "Don't Tax My Credit Union."
Today's major online advocacy effort launches round two of the major social media push, which uses Twitter, Facebook and the Credit Union National Association's own DontTaxMyCreditUnion.org website to reach out to legislators.
"It is our hope that this campaign will keep pressure on Congress, as many key members of the House and Senate are committed to comprehensive tax reform," said Paul Gentile, Executive Vice President of Strategic Communications and Engagement at CUNA. "This is an important time for credit unions and we want to make sure our message is heard loud and clear."
CUNA is encouraging credit union supporters to create their own simple messages, incorporating the "hashtag" symbol #DontTaxMyCU.
The DontTaxMyCreditUnion.org site has also been enhanced with new functionality: Site users can access a plug-in that will allow credit unions and their supporters to enter their contact information, resulting in a pre-drafted tweet and Facebook post that will automatically fill in the handles of that user's lawmaker.
And, new to the advocacy campaign, CUNA has produced a Spanish-language version of the Don't Tax site, www.NoImpuestosAMiCU.org, to tell Congress "No Le Cobren Impuestos a mi Credit Union." The site features a video and and an action center. Also, new on cuna.org is a Spanish language toolkit.
#DontTaxTuesday is a part of CUNA's larger "Don't Tax My Credit Union" campaign. Since launching in late May, the CUNA site has received over 1 million hits and the campaign has generated over 810,000 messages to Congress. This effort also sparked a robust discussion on social media, including members of Congress voicing their support for credit unions in various forms.
These continued online efforts are building support for CUNA's National Virtual Rally, planned for Wednesday, Oct. 2. Rather than rallying supporters at the National Mall--like so many campaigns do--this movement will rally tens of thousands of credit union members nationwide online.
CUNA and credit union leagues are also preparing for a massive in-person Hike the Hill presence in Washington, with 20 leagues representing 28 states carrying the Don't Tax My Credit Union message to Capitol Hill in September and October.