COLUMBUS, Ohio. (1/30/15)--Across the state, Ohioans on YouTube and Facebook are hearing the demand for merchants to protect their personal information. In a campaign demanding that merchants be held to the same data security standards for protecting consumers' personal financial information as financial institutions, the Ohio Credit Union League is taking the message straight to consumers via a humorous video.
Since Dec. 31, the online ads have made 64,462 impressions, leading to more than 33,000 views of the video (eLumination Jan. 28).
Riffing on a well-known marketing campaign, the video created by the Ohio and Georgia leagues features a viking who decides to skip a raid. There's better plunder to be had through data breaches, he says, because, "the merchants ... they're not watching."
"Collaboration is an important part of this issue," Katie Walton, league director of marketing and communication, told News Now. "Late last year, the Ohio league worked with the Ohio Bankers League to send a joint letter to Congress urging stronger data security standards for merchants. Knowing that the Georgia league has video capabilities, we partnered with them to develop the video since the fallout of merchant data breaches is affecting all credit unions."
The video ends by directing viewers to StopTheDataBreaches.com, a microsite created by the Credit Union National Association that connects consumers with Congress to press for legislative action to hold merchants accountable. Credit unions are encouraged to embed or share the video via online communication channels to keep spreading the word.