TOPEKA, Kan. (9/24/13)--Educational CU, Topeka, Kan., is connecting with local Millennials by
|Educational CU, Topeka, Kan., is connecting with local Millennials by traveling to area high schools and throwing free tailgate parties during the football season. Here a local high school student helps a classmate dye her hair.|
traveling to area high schools and throwing free tailgate parties during the football season.
In a partnership with MVP magazine, WIBW radio, and Pepsi, ECU is throwing parties that includes, hot dogs, Pepsi products, snow cones, cotton candy and T-shirts.
The event also features face painting, a photo booth an inflatable obstacle course, and tailgating games for the students, their families and administration before their football game.
"The tailgate parties are a fun way for the students to get ready for the football game, and a way to promote school spirit," said Dan Wiggs, Educational CU marketing manager.
|Kansas high school students show their school spirit during an Educational CU tailgate party. (Photos provided by Educational CU)|
Millennials, also known as Generation Y, represent an opportunity for growth for credit unions.
Roughly 86 million consumers strong, the group is 7% larger than the baby-boom generation, and accounts for about 27% of the U.S. population, according to the MetLife Mature Market Institute (Barron's April 29).
Millennials account for 21% total U.S. consumer spending, according to Christine Barton, a partner at the Boston Consulting Group.