SALT LAKE CITY (4/17/14)--Spend a little money and earn a chunk of change for a worthy cause.
That's the idea behind a brand-new, one-day campaign that will raise money for Children's Miracle Network Hospitals nationwide, while simultaneously helping celebrate International Credit Union Day.
On Oct. 16, the big day, every time a member of a participating credit union swipes his or her credit union-issued credit or debit card, the credit union will donate 25 cents, or another predetermined amount, to a local Children's Miracle Network Hospital.
The event, called "Shop for Miracles," is sponsored by the Credit Union National Association, the World Council of Credit Unions and Credit Unions for Kids, which announced the program Wednesday.
Credit unions throughout California and Nevada organized a pilot campaign for this program in 2013, and a mere 21 credit unions were able to raise $185,000, including $30,000 in matching funds from CO-OP Financial Services' Miracle Match program.
"Redwood CU's 230,000 members did a wonderful job of supporting the Credit Unions for Kids donation program tied to last year's International Credit Union Day," said Brett Martinez, president/CEO of the $2.3 billion-asset, Santa Rosa-based credit union. "The one-day campaign raised just over $27,000."
Martinez's credit union advertised the campaign online, in newsletters, with local print ads, and through email and social media, and Redwood saw a 38% increase in member-card transactions that day.
CO-OP Financial Services announced Wednesday it will support the national "Shop for Miracles" campaign by again matching funds dollar-for-dollar up to $10,000 with credit unions that successfully apply for the effort. The deadline to submit an application is Sept. 30.
"In 2014, credit unions across the country have the opportunity to support their local children's hospital and be engaged in their communities in a very meaningful way," said Stan Hollen, CO-OP Financial Services president/CEO.
In June, credit unions can begin accessing more information about International Credit Union Day and the "Shop for Miracles" campaign by visiting www.cu4kids.org.
Thanks to the Credit Unions for Kids campaign, credit unions are the third-largest contributor to CMN Hospitals, behind only Wal-Mart and Costco. Credit Unions for Kids has raised more than $110 million for CMN Hospitals since its inception in 1996.