ROLLA, Mo. (11/14/14)--Riverways FCU, with $35 million in assets, has selected the Buzz Points merchant-funded loyalty program for its members.
Buzz Points is a CUNA Strategic Services alliance provider.
The program is free and allows members of the Rolla, Mo.-based credit union to earn rewards while supporting the local economy by using their debit cards for everyday shopping.
Buzz Points has signed 11 credit unions in 2014, and 19 credit unions are currently active with the program.
It is the only merchant-funded rewards platform that works with community financial institutions and local businesses to engage mutual customers. Credit union members can earn points by using their debit cards whenever they shop, but they earn more points for shopping locally and the most points for shopping with local businesses enrolled in the program.
Buzz Points creates additional revenue for financial institutions and gives local businesses a marketing solution that provides data analysis and targeted marketing technologies to expand their market reach, attract new business and increase the loyalty of existing customers while also helping to offset the higher interchange fees that small businesses are often burdened with.