MANSFIELD, Ohio (10/17/14)--GROhio Community CU, Mansfield, Ohio, with $9 million in assets, has built a reputation in its community as a place where people with not-so-great credit can turn to for help getting back on their financial feet.
That's in large part thanks to GROhio President/CEO Jeff Green, who was named one of 46 Credit Union Magazine "Rock Stars" recently.
During his 15-year stint at the helm of the credit union, which has doubled in asset size in the past four years under his direction, Green has focused on the blue-collar workers who make up a sizable part of the community.
While nearly half of the credit union's members have D and E credit scores, Green attributes much of GROhio's success to its efforts helping these individuals.
"They are our best members," Green told Credit Union Magazine. "They know that if they make their payments on time, they can get other loans here."
GROhio has become so popular with blue-collar workers, meanwhile, that auto dealerships and other banks in the area often send customers who they can't help to the credit union.
Because of that reputation, not only do the individuals get served, but GROhio also benefits. The credit union currently enjoys a loan yield rate of 9.8%, said Green, who recommends that all credit unions work with the blue-collar workers in their communities.
"Credit unions have an opportunity to attract members from the banks who aren't serving them," Green said.
That's a message he hopes to pass onto his successor, as Green plans to retire in the next six months to take on a new role in the credit union movement as a consultant.
He also hopes that what he's accomplished with GROhio Community CU will stick with people for a long time.
"In the past 15 years, I have helped a lot of people with loans they couldn't get elsewhere," Green said. "I hope members remember me as the one who helped them."
To access the full list of Credit Union Magazine's "Rock Stars," use the resource link below.