EAU CLAIRE, Wis. (7/19/13)--Royal CU (RCU), Eau Claire, Wis., has advanced to the national round of the Social Madness, a competition that measures a company's social media engagement.
RCU advanced through the Minneapolis/St. Paul local round of the competition, sponsored by The Business Journals, and is competing in the medium category, based on the size of its social media audience. A total of 132 businesses in three categories (small, medium and large) are competing for the titles. The three national winners will receive $10,000 for the charity of their choice.
The first round of voting will end Monday. The top 20 vote-getters in each category will move on to the second round. The competition wraps up Aug. 19. Participants are scored on a social-media algorithm that includes votes on bizjournals.com as well as social engagement on LinkedIn, Facebook, Twitter and Google+. Social engagement is defined as likes, comments and shares of a company's posts by their followers.
If RCU wins the competition, it has pledged the $10,000 prize to Gillette Children's Specialty Healthcare through Children's Miracle Network Hospitals (CMN). Gillette specializes in caring for children and adolescents who have disabilities and complex medical conditions.
Raising funds to support CMN is a credit union industry initiative.
Since 1983, CMN has raised more than $4.7 billion--most of it $1 at a time--for 170 children's hospitals across the U.S. and Canada. The donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible.