DES MOINES, Iowa (11/24/14)--The SHAZAM Network will retire its Cardinal Software logo as part of a brand reorganization strategy.
While the Cardinal Software name will change to SHAZAM Core Services, no changes to the Cardinal products--which include Cardinal Core and Cardinal Connect--or to the staff who support them are planned.
In addition, SHAZAM's marketing department has unveiled a new company tagline: Delivering Unlimited Possibilities.
"This brand integration more effectively positions the SHAZAM Network for growth," said Paul Waltz, SHAZAM president and chief operating officer. "Although many understand SHAZAM is more than a debit network, we have an opportunity to better communicate the choice, flexibility and diversified value we provide to our members and participants."
Debit processing was the primary business for SHAZAM when it was founded nearly 40 years ago. Over time, the network has evolved to offer several different products and services, including ACH, ATM, core processing, marketing, merchant services, fraud management and mobile technology with products such as SHAZAM BOLT$. The 2010 acquisition of Cardinal Software was a strategic decision to support the company's expanding value proposition.