SPRINGFIELD, Mo. (10/23/14)--Missouri credit unions celebrated International Credit Union Day last week by giving away a new car. Well, actually, a new SUV.
Crystal Rorrer shows off her new 2014 Jeep Compass, which she won through the Missouri Credit Union Association's Live Larger SUV Sweepstakes on International Credit Union Day. (Missouri Credit Union Association Photo)
The Live Larger SUV Sweepstakes, orchestrated by the Missouri Credit Union Association (MCUA) through its Bank on More campaign, lasted for 30 days, in which non-credit union members were invited to take selfies in front of a large orange display that was making its way through the state.
Crystal Rorrer, wife of a servicemember and a mother of two, was surprised to learn that her selfie--taken at TelComm CU, Springfield, Mo., with $126 million in assets--had been picked and that she was a finalist for the new car.
Later, she'd be even more surprised.
"They called me and told me I was one of five (finalists), so I was biting my nails coming down here," Rorrer said. "But then I opened the door and there were balloons falling and they were saying 'You won!'"
And the new wheels, a 2014 Jeep Compass, will benefit the whole family, it appears.
"We're a military family; his family is in Virginia and my family is in Washington," Rorrer said. "Airplane tickets ... they're just too expensive for the whole family, but now we've got a car that's reliable to get us to see our family. It's amazing."
The sweeps, which included TV and radio advertisements and several live remote broadcasts at credit union branches by Missouri radio stations, also has served as a great opportunity to drive awareness for credit unions.
More than 1,500 consumers entered the sweepstakes by visiting 70 credit union branches, which led to about 10,000 visits to the Bank on More website.
And it's possible those visits will lead to new members for the state's credit unions.
They already have one in Rorrer.
According to Nora Holloway, MCUA public relations/online community director, TelComm has opened three accounts for Rorrer and her family, including two $100 accounts for her kids and one $50 account for her.