MARLBOROUGH, Mass. (10/2/14)--Participating in social media helps organizations establish credibility and authenticity with their audience, Amaia Stecker, senior social media and digital media manager for the Credit Union National Association, told a group of seminar participants hosted by the Massachusetts, New Hampshire and Rhode Island credit union leagues.
|Amaia Stecker, senior social media and digital media manager for the Credit Union National Association, addresses attendees at a seminar on social media hosted by the Massachusetts, Rhode Island and New Hampshire credit union leagues. (Daily CU Scan Photo)|
In addition to managing social media for CUNA, Stecker oversees asmarterchoice.org, the website launched by CUNA and leagues, which, in part, helps consumers find a credit union to join.
"Amaia brings a tremendous understanding of how consumers use this media as well as an understanding of how credit unions can use it to their strategic advantage," said Paul Gentile, president/CEO of the leagues (Daily CU Scan Oct. 1).
The Tuesday session covered the social media options available and the advantages each offers to credit unions. "Social media is a tool just like television, radio or print," Stecker said. "You have to understand it and then figure out how to make it work for your credit union."
Most of the credit unions represented in the group were active on social media. Facebook was the most commonly employed platform, but most credit unions maintained a presence on Twitter and LinkedIn as well. Stecker counseled the group to make sure that they commit to quality posts and a consistent schedule.
In the open discussion, participants agreed that there is an undeniable need for credit unions to participate in social media. Stecker noted that participating in social media makes organziations appear more in touch with their audience in a 24/7, connected world.