LANSING, Mich. (8/8/14)--Michigan credit unions are supporting the CU Link Cooperative Advertising program by helping state residents enjoy the Midwestern summer.
CU Link Michigan is a sponsor of the U.P. State Fair Aug. 11-17 in Escanaba, the Michigan Credit Union League (MCUL) reported (Monitor July 31). As part of its sponsorship, CU Link Michigan will have a booth onsite during the weekend of the fair. CU Link Michigan will offer a raffle featuring a "Made in Michigan" gift basket with items from U.P. vendors.
CU Link Michigan also is a sponsor at the seventh annual Microbrew and Music Festival, Aug. 22-23 in Traverse City (Monitor Aug. 6). As part of credit unions' sponsorship, CU Link Michigan will have a booth onsite during festival.
For both events, MCUL is encouraging credit unions to participate by manning the boots and bringing materials to increase awareness about their own credit union.
In total, more than 164 credit unions contributed nearly $1.11 million to this CU Link campaign--surpassing 2013's total.