DES MOINES, Iowa (10/21/13)--The Members Group (TMG) will present a complimentary one-hour webinar "Creating Wow Experiences: A Focus on the Emerging Hispanic Market" at 1 p.m. CT Wednesday.
Hosted by Miriam De Dios, CEO for TMG's sister company Coopera, will provide insight on how financial institutions, including credit unions, can better target their Hispanic growth strategies by focusing on specific market segments.
"Like any member or customer, Hispanic consumers want to be 'wowed,'" said De Dios. "To deliver truly exceptional experiences, credit unions and community banks must have laser focus on personalized attention and service. By first understanding the multiple facets of the Hispanic marketplace, financial institution leaders can begin their outreach efforts on a strategic foot."
De Dios will discuss the potential value of service to Gen Y and second generation Hispanics, small Hispanic-owned businesses and Hispanic consumers without traditional banking relationships. She will share the values, beliefs and cultural nuances of each segment, and address how those qualities translate into specific financial needs, including products and services well-suited to these markets.
To register for the webinar, use the link.