WABAN, Mass. (8/14/13)--Credit unions continue to be held in high regard by their members, according to a new Temkin Ratings survey. This time credit unions are the only financial institutions that made it into the top 20 of all five consumer feedback categories.
Credit unions did well in the areas of experience, loyalty, forgiveness, trust, customer service and Web experience. Their main competition was a financial non-profit cooperative bank, USAA.
The Waban, Mass.-based Temkin Group asks consumers to rate their experiences with more than 100 companies, including individual banks. Credit unions are included as a combined group, with no particular credit union being rated.
Here are the ratings:
Earlier this year, credit unions took first place in the industry for the second straight year in a customer experience survey by Temkin Group. Their rating was 79%, compared with the banking sector's average score of 68.6% (News Now March 29).