MADISON, Wis. (12/11/13)--The Disclosures, a credit union music duo, have released a new financial education album to teach kids that the path to wealth is paved with hard work and discipline.
|Click for larger view|
With the tongue-in-cheek title, "The Secret to Being Rich," the album includes 10 original songs that incorporate core financial literacy concepts including saving, responsible spending, the importance of charity, dangers of "too good to be true" advertising and even the basics of how loans work.
"We've found that music and humor can be very effective ways of reinforcing learning," said band member Christopher Morris, who also serves as director of communications with the National Credit Union Foundation. "Since we both work closely with financial education programs in our day jobs, we knew this was an important direction to take our music in and help a wider audience."
Morris's fellow band member, Chad Helminak, is Web and member development strategist for the Wisconsin Credit Union League.
The Disclosures also have developed discussion materials for teachers and parents, as well as a classroom performance, which they will debut in a Texas elementary school tour in February.
For their second album, Morris and Helminak enlisted additional credit union talent for production and artwork. The album was mixed by Squirrel Trench Audio, owned by Morriss Partee of the marketing firm EverythingCU.com. The album's artwork was created by Sissybird Design, owned by Lesley Clark of Tinker FCU, Oklahoma City, Okla.
"The credit union industry has been very supportive of our music since we started, so we thought it was important to 'keep it in the family' and were fortunate to call on the talents of Morriss and Lesley to improve our sound and look for kids," said Morris.
"The Secret to Being Rich" album is available for download on all major digital music stores such as iTunes, Amazon and others. Physical CDs also can be purchased at cdbaby.com, and The Disclosures will also process bulk orders of CDs at discount for purchase by financial institutions, schools or youth organizations.