MINNEAPOLIS, Minn. (6/23/14)--While some credit union marketing specialists debate the best way to engage with members online, one credit union affiliate appears to have struck gold with a simple question.
Thrivent Financial, a faith-based fraternal benefit society, received almost 70 overwhelmingly positive comments about credit unions when it asked people who "like" it on Facebook: "Are you a member of a credit union? Why?"
"Better service and lower fees than a bank," replied on commenter, Gunner Cumming.
"Credit Unions all the way... 1) more personable 2) lower rates and fees/if any 3) great service 4) shared branching which gives me 5000 branches nationwide," wrote Karla Matthess Roman.
"I like the credit unions for a number of reasons. They don't have as many fees, membership has a voice in things, higher rates on accounts," said Elizabeth Collins Stewart.
"I had bad experience with Bank of America . Twice," wrote Bobbie Krumm. "I won't trust them with my money. My company had a credit union and I joined. Love them. They are so nice and easy. Always willing to help."
Tracy Helling remarked that "free ATM is awesome and I got a truck loan I never thought I would get! Awesome."
Thrivent Financial then directed those it had engaged with to its "friends over at Thrivent Federal Credit Union."
"I will visit your website," said James M. Edwards Jr., a commenter who had previously asked if Thrivent FCU was for everyone.
Thrivent FCU is based in Appleton, Wisc. It was chartered in 2012 with about $500 million in assets from the deposits and liabilities of Thrivent Financial for Lutherans.