VACAVILLE, Calif. (2/12/14)--A credit union with 22 branches in Northern and Central California has formed a panel to improve its outreach to local Latino communities.
Travis CU, Vacaville, Calif., announced last week that it has formed a Hispanic Advisory Committee comprised of a wide array of professionals to "better serve its entire community."
"Travis Credit Union has worked hard to demonstrate the credit union difference with our Hispanic members. and we are hoping to build further trust with the market by working closely with our Hispanic Advisory Committee," said Patsy Van Ouwerkerk, president of the $2.1 billion-asset credit union. "Many in the Hispanic community are unaware of the benefits of membership, and we want to change that."
Committee member Dr. Guido Minaya called the outreach "a most important initiative regarding a significant and growing segment of our Bay Area communities." He said it could provide Travis CU with unique and important insights into the "financial and cultural needs of the Latino community."
Members of the committee include:
Sherry Cordonnier, director of corporate relations, said that the credit union wants to ensure it's "delivering what our Hispanic members want and need."