LOS ANGELES (12/8/14)--For the second year in a row USC CU collected more auto loan applications than Notre Dame FCU to win $10,000 in the Credit Union Charity Challenge.
The challenge was to get the most auto loan applications before the USC Trojans vs. Notre Dame Fighting Irish football game Nov. 29, during which USC beat Notre Dame 49-14.
USC CU, Los Angeles, with $390 million in assets, will donate its $10,000 to the USC Good Neighbors Campaign.
The USC Good Neighbors Campaign is the university's vehicle for raising money to support USC Good Neighbor grants, United Way and other nonprofit organizations. Since 1993, the USC Good Neighbors have made a positive impact on the neighborhoods surrounding the University Park and Health Sciences campuses.
Following last year's win in the first challenge, USC CU President/CEO Gary Perez was challenged to a rematch by Tom Gryp, president/CEO of $479 million-asset Notre Dame FCU. Each credit union pledged $5,000, the charities were chosen and the famed rivalry began anew.
On Nov. 3, USC CU kicked off its Beat ND $10,000 Charity Challenge marketing campaign. Packed with aggressive social media exposure and a new interactive microsite--including daily score updates and a countdown timer--the campaign attracted social media attention.
Meanwhile, staff at Notre Dame FCU shared contest details with members and tracked the daily update to see which credit union was ahead on the scoreboard. Its charity was the Kelly Cares Foundation, a breast cancer awareness organization co-founded by University of Notre Dame head football coach Brian Kelly and his wife, Paqui, who is a breast cancer survivor.
The two credit unions also created a traveling trophy that celebrates the 85-year football rivalry. Named the "Tradition Never Graduates" trophy, it resides with the credit union of the school that won the latest gridiron contest.