SALT LAKE CITY (11/6/14)--The Utah Credit Union Association is leading a social media awareness initiative that provides examples of how credit unions serve their members in times of financial need.
The initiative, called #LifeHappens, is the latest phase of the association's "The Difference You" http://thedifferenceyou.org/awareness campaign.
#LifeHappens encompasses the idea that Utah credit unions are more than just financial institutions; they part of their communities.
"They are there for members when life happens," Scott Simpson, league president/CEO, told News Now.
State credit unions asked members to share instances in which "life happened" and their credit unions provided financial guidance and assistance.
The campaign received almost 80 comments as of Wednesday afternoon.
Among the examples provided by members:
The league will give away $25 gift cards to four randomly selected credit union members who submitted #LifeHappens examples.