MADISON, Wis. (12/12/13)--With 1.8 billion members, Gen Y, also known as Millennials, is the largest generation alive, representing not only significant buying power but also technological leadership and innovation. A new white paper from the CUNA Operations Sales and Service Council offers credit unions ideas for gaining Gen Y's trust and loyalty.
Among the tools it offers is a list of products and technologies credit unions must provide to meet Gen Y's demanding expectations, which were shaped in a time of instant downloads and one-click access. They include:
To download the paper, use the link.