NEW YORK (7/3/13)--U.S. credit unions are changing the design and function of credit union branches to meet the evolving needs of members, said a panel discussion at a CUNA Mutual Group Discovery Breakout Session, "Branches of the 'Future' are Here Today," Tuesday at the 2013 America's Credit Union Conference.
The ACUC, presented by the Credit Union National Association in New York City, runs through today.
Raja Bose, senior director, consumer transaction services at Diebold and the moderator for the panel, said there are five factors driving change in the credit union marketplace.
"Consumers want to feel like they are in control, and they don't feel they are getting this today," Bose said. Strategies for credit unions include driving efficiencies, mitigating risks, enhancing member experience and increasing sales.
Four credit unions talked about some changes they've made to branches to elevate staff efficiency, reduce costs and improve member service:
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