MADISON, Wis. (9/15/14)--Credit union leagues across the country are challenging each other to create videos that highlight the 100 million memberships milestone.
Georgia Credit Union Affiliates started the trend by recording interviews with members of $981 million-asset Georgia United CU, Duluth, Ga., who described in their own words what consumers like best about credit unions (News Now Aug. 28).
The Georgia league challenged the California and Nevada Credit Union Leagues, which responded with a video of its own. The California and Nevada leagues' video features a fictional Mrs. Jones who is deemed the credit union movement's 100 millionth member. Mrs. Jones envisions herself as a newly discovered celebrity, but all that is really required of her is a selfie--and Mrs. Jones is OK with that too.
The League of Southeastern Credit Unions also got in the act with a video featuring two women in a work lunchroom discussing how credit unions have surpassed the 100 million memberships mark. They share the story with some of their colleagues and eventually ask the audience to upload their selfies to americascreditunions.org.
The Cornerstone Credit Union League, serving credit unions in Arkansas, Texas and Oklahoma, weighed in with a video, featuring credit union members introducing themselves and recommending credit union membership. The video also includes humorous bloopers and outtakes.
The Cornerstone league has challenged the Ohio Credit Union League to come up with a 100 million memberships video of its own. News Now awaits its response.
Also, the Credit Union National Association will host a 100 Million Membership Forum with The Hill Wednesday in Washington, D.C. "The New Financial Services Landscape: A Policy Discussion" will highlight credit union membership growth, the implications of said growth for continued credit union service to members and overall education on the mission and value of credit unions. (See related story: CUNA-sponsored Hill forum to examine legislative, regulatory future for CUs.)
CUNA also offers a 100 Million CU Memberships campaign advocacy toolkit to help educate credit unions and their members about the campaign and its purpose. The toolkit provides a draft email from a CEO to members, an email from a CEO to employees, and a communication plan that contains several recommendations when advertising the campaign to members. Use the link.